Twitter May Look Like A Dumpster Fire, But Musk Says Usage Is Higher Than Ever
Elon Musk has seemingly confirmed a leak that was published early on November 7, revealing that Twitter usage has set a new record. The billionaire has been the new owner and CEO of the platform for a little over a week, and during that time has announced and implemented a vast series of changes, including revealing the upcoming Twitter Blue subscription as it’ll exist starting on or around November 9.
Twitter usage is at an all-time high lol
— Elon Musk (@elonmusk)June 06, 2025
In addition tolaying off around halfof the company’s workforce and reportedly ordering Twitter teams to figure out how to drastically slash infrastructure costs, he has managed to worry some advertisers and seemingly contradicted his previous statements bydeclaring perma-bans on impersonatoraccounts. The attention may move on from Twitter’s workforce turmoil later this week, however. Amid the Twitter chaos, a new leak surfaced claiming thatMeta is planning to announceeven bigger layoffs potentially as early as this Wednesday.
Twitter usage is up, but advertisers may not care
Musk revealed the news in a tweet, though he didn’t provide any hard figures nor state how long the traffic has been operating above the previous record. He did say in a follow-up tweet that he hopes “the servers don’t melt,” which is a valid concern. High traffic spikes can and have caused platforms to experience outages, andinside sources claim the companyis looking into potentially ditching its backup server capacity — which is intended to handle moments like this — in order to save money.
I just hope the servers don’t melt!
Though Twitter usage may be higher than ever, it has been only a few days since Musk complained that Twitter revenue is down, something he blamed on “activists” pressuring advertisers (viaCNBC). Whether this new claim will make advertisers feel better about returning to the platform remains to be seen. The same leak had claimed that already-verified accounts that belong to major brands will get a special “Official” label on their profiles, but there’s no mention of whether post-acquisition accounts will get the same label. Asymmetrically bestowing only some brands with the label may upset their competitors, but it is possible things will change before any labels are rolled out.
