Price hikeshave become aregular occurrencein the streaming world, and nowApple TV+is the latest to follow suit.
Apple has announced that the cost of Apple TV+ will rise to $13 a month in the US, a $3 increase from its original $10 monthly fee. What remains unchanged is the cost of Apple TV+’s annual plan, which will stay at $100 a year, as well as the price of Apple One.
“Since its launch, Apple TV+ has grown its extensive library of hundreds of Apple Originals, featuring thousands of hours of premium programming across various genres and brand-new releases every week – all ad-free,” Apple said in a statement (viaVariety).
Apple TV+ is a global streaming service which offers on-demand access to a growing list of exclusive content, including Severance, Ted Lasso, Slow Horses, and much more.
Apple TV+ is still losing Apple money
Netflix and Peacock have both raised prices this year also
Apple TV+ has recently delivered some major hits, including the second season of Severance and Seth Rogen’s new comedy, The Studio, which have both garnered plenty of Emmy nominations.
When announcing its latest price hike, Apple highlighted some upcoming shows to help justify it, including the fourth season of The Morning Show (premiering September 18), the fifth season of Slow Horses (premiering September 24), and Pluribus (premiering November 7). The company also highlighted two new original movies arriving later this year: Higher 2 Lowest on September 5 and The Lost Bus on October 3. Whether all that will persuade people to pay more for Apple TV+ remains to be seen.
Apple TV+ isn’t the only streaming service to raise its prices this year. It joinsNetflix, which increased prices in January, andPeacock, which announced its price hike in July. With its latest price hike, Apple TV+ now costs even more than Netflix, whose Standard with Ads plan costs $8 a month in the US, versus Apple TV+’s $13 monthly fee. However, Apple TV+ remains ad-free.
