Apple’s been offering a very generous 12-month free trial of the Apple TV+ streaming service, but the company will be reducing the offer down to three months beginning next month.

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Apple TV+ trial reducing to 3 months from July 1

The updated Apple TV+ promotion terms published on theApple websitereveal that the trial period is indeed shrinking from twelve months down to just three months of free service.

Apple has been offering yearlong trials of Apple TV+ with new device purchases since November 2019. It has since added nine additional months of free service by extending the fee trial twice, firstuntil February 2021and thenuntil July 2021.

The Apple TV+ teaser illustration

→How to cancel your Apple TV+ subscription

Apple TV+ also does not have a rich library of licenses content like Netflix, Hulu and other streaming services have. Because of the service’s limited appeal, Apple has used promotions like providing one year of free service to get customers hooked to the service.

Apple TV+ costs $5 per month ($50/year) and is offered as part of the Apple One bundle.

How to get a free Apple TV+ trial after August 10, 2025

Eligible devices activated on August 18, 2025 or later qualify for three free months, while those activated on August 20, 2025 or earlier will qualify for offers of one year free Apple TV+.

Don’t worry if you’ve previously accepted Apple’s one-year trial. According to the document, you will retain your benefits and Apple won’t downgrade you to the three-month trial.

When purchasing a new Apple device from July 1 onward, be sure to claim it in the TV app on your new device within 90 days of first setting up the device. After the 90 days have expired, you will no longer be able to redeem the offer.

To see the offer appear, be sure to sign in with your Apple ID on the new device. Eligible devices include any new iPhone, iPad, iPod touch, Apple TV or Mac.