The cheapest plan onApple Musicis no longer - Apple Music Voice, which entailed an experience driven less by a visual app and more through voice commands to Siri, is being phased out. What’s going on, what are existing customers to do now, and what does this mean for people who want to get into the pool?
What was Apple Music Voice?
What’s happening to Apple Music Voice?
On November 1, Apple declared it would be phasing out the Apple Music Voice plan. The company attempted to explain its decision ina statement posted in its support directories:
We are focused on delivering the best, most robust music experience possible for our customers, with features like immersive Spatial Audio, Apple Music Sing with real-time lyrics, intuitive browse and discovery features, and so much more. All Apple Music plans already work seamlessly with Siri, and we will continue to optimize this experience.
Apple says Apple Music will still be available through Siri.
What’s happening with Apple Music Voice subscribers?
Apple Music
Apple’s premier music streaming service, with access to millions of songs from artists both big and small.
If you’re in the middle of a free trial for Apple Music Voice, you will have the option to continue on for your first (and only) month of service at the rate of $5.
What’s up with streaming plan pricing?
It’s all going up. CompetitorsSpotifyand YouTube, which offers YouTube Music Premium, pushed their own price hikes in July.Apple Musicactually kicked off this wave all the way back in October 2022. All three services now have individual plans priced at $11 per month instead of $10.
That said, not all the numbers will make sense when it comes to maximizing revenues:Netflixinfamously began cracking down on account sharing this year, and while it was able to generate a short spike of new memberships, the outlook for whether those new payers will stick around is more uncertain.
