Nike Adapt BB proves that technology is worth it
Some people snort at technology, dismissing the advances made to progress simple things towards a better experience. The idea of power lacing on shoes isn’t new:Back to the Future II made it iconic, a vision of 2015 that Nike has been rather candid with, embracing the geekery and actually makingthose Nike Mags. With the announcement of Nike Adapt BB, the application of technology isn’t just for fun - it’s for purpose....