Apple’s Matcha purchase believed to be over its content recommendation algorithms
Earlier this week, news broke thatApple had purchaseda small video discovery startup called Matcha. At one time, the service helped users find interesting TV shows and Movies based on their preferences, but it mysteriously went offline back in May. While we found out on Tuesday why it disappeared, that’s about all we knew about the acquisition. But a report from TechCrunch today shines some new light on the deal, citing sources that say Apple was after Matcha’s recommendation algorithms…...